Abstract
Building rapport with participants at the outset of an interview is a common goal for researchers. Creating rapport is critical for trustworthiness of interview data and for building a supportive environment for participants. This paper brings the research on memes together with elicitation techniques to present a novel approach to rapport-building in interviews through meme elicitation. Memes provide a focal point for shared attention and their humorous nature offers opportunities for light-hearted segue into deeper emotional discussions. Participants report finding the meme elicitation process an effective icebreaker and a meaningful entry point for discussions. Personal reflections and suggestions for ethically engaging with the process are presented.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
