Abstract
AbstractIn this chapter, we will explain benefits from effective customer relationship management (CRM) and CRM systems, review different types of CRM applications/systems, discuss challenges & issues involved in implementing CRM systems as well as the future trends in the development of CRM systems, explain benefits from effective supply chain management (SCM) and SCM systems, review different types of SCM applications/systems, and discuss challenges & issues involved in implementing SCM systems as well as the future trends in the development of SCM systems.KeywordsSupply ChainSupply Chain ManagementManage Information SystemCustomer Relationship ManagementHarvard Business ReviewThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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