Using Group Viewing of Television to Teach Preschool Children Social Skills

Abstract

Abstract This quasi‐experimental field study assessed whether group viewing of television in a day‐care setting can be used to encourage prosocial behavior in young children. Drawing from social learning theory and cognitive‐developmental stage theory, four short‐ term programs were designed and tested. Children (aged 3‐5 years) from eight day‐care centers in Montreal (n = 150) were part of the study. Intact groups (two settings randomly assigned to condition) participated in 8 days of intervention consisting of group viewing of video‐taped segments of Sesame Street, followed by participation in activities. The programs were evaluated using a 2 X 2 X 2 factorial pretest—post‐test design with video‐type (prosocial, cognitive), activity‐type (cooperative, individualistic), and gender as the three factors. Measures included free‐play observations, a perspective‐taking ability test, and two qualitative measures describing the context. Analysis of covariance (pretest and age combined as covariates) revealed a significant main effect for video‐type on prosocial behavior, and a significant interaction between video‐type and activity‐type on antisocial behavior. Results suggest that prosocial modelling using television can encourage prosocial behavior in the day‐care setting. A group‐viewing context, with or without post‐viewing enactive prosocial training, may enhance prosocial modeling effects.