Using Game Principles in UX Research

Abstract

This paper presents a board game approach as a UX research technique to assess potential user experiences regarding a future product. It discusses how the use of a board game may provide a) a research environment in which participants feel comfortable to share their thoughts and experiences in a group setting, and b) a tool to facilitate users to think about their needs regarding a future product. The use of the board game approach is illustrated by a case study in the context of developing a new train information system. The design of the board game that was used is described in detail, as well as how the game was used to elicit potential future experiences. A survey amongst the participants showed that the board game was appreciated as a surprising, pleasant and safe research method.