Abstract

The forecast represents the set of work methods through which the main business objectives of the institution, its behaviors as well as the resources and the modalities required for their accomplishment are determined. From the perspective of artistic management, the forecast is the foundation of the decisions of the leader of cultural organizations. The detailed analysis of culture, of how the artistic act creates an impact in society, must represent a particularly important element of documentation. The forecast represents the basis on which the change of perspective from which culture contributes to the development of society can be built. Thus, the analysis from the moment of making the forecast must be realistic regarding the current state of perception of culture, its purpose being to establish realistic targets, possible to reach, but by the very purpose of art: that of revealing the good and creating bridges between people.

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