Using extended theory of planned behaviour (TPB) to predict adoption intention of electric vehicles in India

Abstract

Being a major energy consumer, India is under intense pressure to reduce its energy requirements and greenhouse emissions. Electric vehicles (EVs), a sustainable form of automobile transportation, can reduce the country’s dependence on gasoline while greatly reducing its carbon footprints. The study uses an extended TPB model in order to predict adoption intention of 326 customers towards the purchase of EVs. The sample respondents have been taken from 57 dealerships of five different automobile companies. The empirical analysis of the study shows that attitude, subjective norm, perceived behavioural control, moral norm, and environmental concern have a positive relation with adoption intention of buyers. The findings of study also suggest that extended TPB model is appropriate in predicting the adoption intention of the customers towards the EVs. Based on the results, the study discusses the implications for EVs adoption in India and also provides suggestions for future research.