Using Ecological Systems Theory and Density of Acquaintance to Explore Resident Perception of Entrepreneurial Climate

Abstract

Using the concepts of Ecological Systems Theory and Density of Acquaintance, this study was developed to explore the relationship between rural North Carolina residents’ characteristics and their perceptions of entrepreneurial climate (e-climate). The North Carolina Community Assessment for Tourism and Entrepreneurial Climate Study was developed to determine which factors influence how residents view their community e-climate, an important antecedent to tourism success, in their community. Four categories of hypotheses were developed focusing on a resident’s (1) residential tenure and nativity, (2) community involvement through volunteerism, (3) employment, and (4) entrepreneurial self-perception were developed. The first three categories included variables measuring residents’ Density of Acquaintance; the fourth category addressed residents’ perceptions of themselves concerning entrepreneurial activity in both their paid and volunteer work. Findings indicated that residential tenure and amount of volunteerism had the greatest influence on perceived e-climate. The most commonly differentiated factor of e-climate was consistently Training and Assistance.