Abstract
In the 21st century, with the development of globalization processes, the competition for talent between organizations is growing larger and larger. It is no longer enough to provide acceptable working conditions, decent salaries and use the latest methods of staff motivation and engagement. The first contact with potential employees, i.e. recruiting, plays an ever greater role in creating and maintaining the company's image, attracting the best specialists to the company, etc. In addition, it is important for employers to optimize the work of recruitment specialists: to speed up and simplify tasks, reduce recruitment costs, and automate routine processes. The use of digital technologies can solve both challenges for companies [1].
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