Abstract
This paper discusses a strategy on how design and design-related research can gain more leverage within the university system through hierarchical and collaborative learning. This learning concept opposes the traditional method of classroom teaching by promoting an interactive way of customised learning and knowledge transfer. To support this learning concept, the issue of how to integrate design into the playing field of a globalised university research and education system has to be re-examined by redefining its three cornerstones, 'teaching', 'research' and 'administration' into respectively 'mentorship', 'scholarship' and 'service'. A concept of 'vertical studio teaching and learning' in conjunction with a systems approach towards managing complex design and organisational problems has been proposed as one of the avenues to integrate industrial design better in the 'corporate world' of higher learning and research.
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