Abstract
This article examines the public opinion of energy companies and the advertising they are using in order to counteract negative consumer opinion. Since today's consumers perceive that they are paying higher prices for gasoline, they want the sense of receiving more value for their money. Many consumers now choose their gasoline based on brand benefits rather than price. Energy companies are using corporate advertising to promote the quality of their products and the consumption experience. Energy companies are also using advertising to address the consumer's concern about environmental issues. Data in this study include national public opinion data along with financial information and advertising expenditures of the top energy companies.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
