Abstract

Lately, social researchers have become increasingly interested and involved in comparative and cross-national research. In part this reflects a growing realisation that key social, economic and political processes are not merely ‘domestic’ but are common across countries and cultures. Although numerous good quality data sets now exist (e.g. the European Social Survey or International Social Survey Programme), in many instances researchers need to design their own bespoke comparative surveys. Such surveys require careful design if they are to produce meaningful data. Herein we introduce, outline and report on one technique which may usefully be employed in order to design better survey items for use in cross-national surveys.

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