Abstract

Understanding preferences and challenges of home gardeners is valuable to the consumer-horticulture industry. Citizen scientists in Florida were recruited to grow compact tomato (Solanum lycopersicum) plants started from seed, as transplants, or as flowering plants in a 16-week experiment. Participants, who had various gardening experience levels, were provided with a kit containing all materials needed to grow plants to maturity. Project engagement was encouraged with monthly online meetings and a social media page. A survey was delivered at the end of the project and completed by 117 participants. The survey aimed to evaluate participants’ preferences, challenges, and experiences with each plant product. Plants started as seed or as flowering plants were equally preferred among participants and were rated higher than transplants. However, participants were least satisfied with the yield, rate of plant growth, fruit taste, and care required to grow plants started from seed. Ninety-one percent of participants said they would be willing to pay more for flowering plants than for transplants. Across plant products, pests and flower/fruit drop were reported as challenges by up to 85% and 18% of participants, respectively. Results from this study highlight the potential of using citizen science to assess gardening experiences and preferences, which can support stakeholders who cater to the consumer-horticulture industry.

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