Abstract

Business students must possess the abilities of discovery, problem solving, and collaboration in international and cross-cultural business communication and management when entering a competitive, knowledge-based global econ omy. This paper describes how the case method can be used in business com munication classes to help students develop such important abilities. First, the paper defines the instructional rationale and the case-selection criteria. Then, the paper offers a step-by-step approach using a current international busi ness communication case as an example for case study activities.

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