Abstract
This paper describes the use of seminar or block formats in delivering logistics and services marketing courses as pilot projects at the University of Calgary. The students attending the courses completed questionnaires regarding their pre‐course expectations, post‐course perceptions, and overall course satisfaction in order to gauge the effectiveness and impact of the block format. The students were quite satisfied with the block format in both courses and the author considers a good learning experience took place. The use of block formats is recommended as a way to deliver courses that have benefits for both students and lecturers and provide a distinct competitive advantage for the institution.
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