Using big data for optimizing advertising campaigns in social networks

Abstract

In the digital era, advertising on social networks has become a crucial element of marketing strategies. With the increasing number of users on platforms such as Facebook, Twitter, Instagram, and others, companies have unprecedented opportunities to target and engage consumers. This paper aims to examine the role and importance of Big Data usage in optimizing marketing campaigns on social networks. In an era where data is limitless, Big Data has become a valuable resource for businesses looking to understand consumer behavior and improve the efficiency of advertising campaigns. In this paper, we will shed light on the history and development of Big Data, including their volumes and sources. We will explore the potential of Big Data and categorize their sources to better understand how they can be leveraged for social media marketing. Furthermore, we will analyze the benefits and challenges of using Big Data in marketing. Additionally, we will examine cases where the use of Big Data has failed to optimize advertising campaigns on social networks and focus on the influence of Big Data in digital marketing, including personalization and sales promotion. We will also explore the technologies and methodologies used for making marketing decisions using Big Data. This study concludes that Big Data offers exceptional potential for innovation in the field of advertising on social networks, helping companies cope with rapid changes in consumer preferences and market dynamics. The results indicate that the strategic use of Big Data can lead to a deeper understanding of consumer behavior and offer a competitive advantage in a crowded and fast-paced market.