Using Behavioral Science for Infodemic Preparedness: The Case of Vaccination Misinformation

Abstract

Health authorities aim to address misinformation within the framework of pandemic preparedness. Research reviewed here helps to contain vaccination misinformation: detect relevant parameters for an effective response, reduce individuals’ belief, and prevent its spread. The reviewed measures range from text-based campaign materials to real-time rebuttals of science deniers to empathy-based corrections in physician-patient conversations. The measures require knowledge of either the content of misinformation, the misleading tactics used by science deniers, or the psychological profiles of the recipients. Moreover, these measures require expertise from behavioral scientists and training for spokespersons and opinion leaders. Thus, policymakers can maintain an infrastructure for social listening, engage behavioral scientists in pandemic preparedness, and strengthen spokespersons and health care personnel before the next pandemic starts.