Using behavioral patterns to assess the interaction of users and product

Abstract

We hypothesized that users show different behavioral patterns at work when using interactive products, namely execute, engage, evolve and expand. These patterns refer to task accomplishment, persistence, task modification and creation of new tasks, each contributing to the overall work goal. By developing a questionnaire measuring these behavioral patterns we were able to demonstrate that these patterns do occur at work. They are not influenced by the users alone, but primarily by the product, indicating that interactive products indeed are able to support users at work in a holistic way. Behavioral patterns thus are accounted for by the interaction of users and product.