Using Attributes of Survey Items to Predict Response Times May Benefit Survey Research.

Abstract

Researchers have become increasingly interested in response times to survey items as a measure of cognitive effort. We used machine learning to develop a prediction model of response times based on 41 attributes of survey items (e.g., question length, response format, linguistic features) collected in a large, general population sample. The developed algorithm can be used to derive reference values for expected response times for most commonly used survey items.