Abstract
The information age has created an explosion of data. In the past 15 years data and analytics have revolutionized the way businesses understand and interact with their customers. In 2010, the International Data Corporation (IDC) calculated that the world created approximately two trillion gigabytes (GB) of digital information, already an impressive amount. However, in 2022 the World Economic Forum estimated that 44 trillion GB of data were created, a 22‐fold increase.
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