Using a Service Lens to Better Understand Practices –and Vice Versa

Abstract

Many studies of practices involve service exchange, and many service researchers have discovered the central role that sociotechnical practices play in service –in particular, within the service-dominant logic school of thought. In this paper, we propose an analytical lens that builds on this mutual interest to understand complex practices involving service exchange. Practice researchers can gain new insights regarding practices embedded in service ecosystems. At the same time, service researchers can better explain actor behavior by looking deeper at sociotechnical practices. We develop a concept toolbox based on practice and service-dominant logic research literature. We illustrate the usefulness of the toolbox through an interpretative case study of public service to include children with disabilities in leisure activities. Seeing practices as parts of larger multi-stakeholder service ecosystems 1) can help us better explain behavior in those practices and understand how they are affected by other overlapping practices, 2) brings forward the importance of value and how multiple actors need to interact in order to create value for each other, and 3) enriches service-dominant logic with a focus on sociotechnical aspects that are central to many practice studies.