Abstract
The purpose of this paper is to explore how individuals responded to a robust and interactive daily travel feedback program. Fifty individuals from the Moscow, Idaho area participated in a before-and-after study using an android-based device that continuously logged their physical movement. All participants subsequently received an e-mail each day linking them to a website that showed one to five trips, predicted their mode of travel and trip purpose, and asked specific questions related to their daily travel. Based on the cumulative results of this study, participants reacted favorably to the ease of use, visual feedback, and information related to travel time, associated costs, and energy usage. However, the travel feedback program did not influence a dramatic change in travel behavior or mode during this particular two week study. It is anticipated that the lessons learned with regard to methodology and implementation will provide researchers and practitioners with valuable insight for future travel feedback or user nudging studies.
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