Abstract

The retail industry is undergoing a large-scale transformation. To meet the demands of the ever-changing retail industry, graduates entering the workforce must be more innovative, entrepreneurial, and ready to apply outside the box thinking in this new era of retailing. Furthermore, as apparel and retailing scholars and educators, we are called to develop and deliver timely content that will prepare students for professional roles in the apparel retail industry. The purpose of this paper is to provide insight regarding a novel program-based learning lab designed to enhance retail and entrepreneurship education through six innovative learning modules and a capstone course. Newly created retailing and entrepreneurship content using Bloom’s Taxonomy will span modules in six classes, serving as components of a larger-scale curriculum plan. A new program-based retail space will serve as a real-world learning lab and be a foundation for the apparel retailing and entrepreneurship capstone course.

Highlights

  • The retail industry is undergoing a large-scale transformation

  • Course enhancements include the introduction of a flipped classroom approach for new course content and team projects; technology-enriched assignments focused on small business sustainability in the changing retail environment; and development of new content and assignments for retail learning experiences

  • Seminars will be offered on topics such as achieving small business competitiveness through the use of retail specific technology; development of data analytics project where students will analyze data collected from the new retail store’s POS system, and creation of dynamic visual summaries using data analysis and visualization software

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Summary

Introduction

The retail industry is undergoing a large-scale transformation. Prior to the COVID19 pandemic, and contrary to popular press describing a retail apocalypse, retail sales and jobs have increased over the past decade. Retailers must have a great customer service model, differentiated product offerings, and a unique in-store and online experience that feels cohesive and authentic to consumers across multiple channels (Watts, 2019; Yrjola, Saarijarvi, & Nummela, 2018). To meet these demands of the retail industry, graduates entering the workforce must be more innovative, entrepreneurial, and ready to apply outside-of-the-box thinking in this new era of retailing

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