Using a non-verbal way of transmitting information in the genre of video essay

Abstract

The rapid development of the global network and new technologies has led to the update of the system of film criticism genres. Writers of journalistic works on modern video hosting sites rely heavily on visual images to fully reveal the topic. The ability to work with editing and sound accompaniment becomes an important skill for a film critic. The subject of the research is non-verbal means of transmitting information in audiovisual essays. The origins and features of the genre that originated from the printed essay are analyzed. The definition of the phenomenon of "transimagery" is given, which implies the emergence of new images on the basis of existing ones. The content of narrative and poetic videos on the Every Frame a Painting channel is considered in detail. The relevance of the study is due to the growing popularity of the phenomenon of the audiovisual essay and the low level of knowledge of this genre of film criticism. The novelty lies in the fact that the video essay is a relatively young genre. There is a lack of studies both in foreign and domestic scientific practice. Our article offers a theoretical understanding of the features of an audiovisual essay. It is concluded that the unique features of the video essay cannot be reproduced in traditional textual forms of film criticism. The creation of new visual images contributes to the possibility of explaining phenomena that could not be explained in the form of text. The results of the study can be used by scientists in the field of mass communication, journalism and film criticism.