Using a multi–stage progressive sales plan as a tool to improve the efficiency of managers

Abstract

Profit growth is considered an economically justified indicator of business success. In conditions of high competition of goods and services of small and medium–sized businesses, the sales department acts as a key component that ensures the sale of products and, accordingly, determines the profitability of the company. The creation of methodological tools to improve the efficiency of the sales department is a popular applied task of modern scientific research.The article is devoted to the problem of improving the efficiency of the sales department. The author states that the creation of a progressive plan allows you to increase sales. The purpose of the article is to describe the author’s methodology for using a multi&stage progressive sales plan as an effective tool for improving the efficiency of managers. The novelty of the research lies in the development of a multi–component comprehensive sales plan that allows to increase the company’s profit by creating conditions for the formation of sustainable motivation of managers.