Using a mobile eye-tracking technology to explore pedestrians’ gaze distribution on street space

Abstract

The paper deals with the question of smart sustainable city development on the example of public city street space study using a modern mobile eye-tracking technology. The article presents a methodology to obtain data on the distribution of human gaze on dynamic and static objects located on urban streets as well as computer technologies that are used for the acquisition and processing of data. With the help of these technologies, it is possible to study people’s behavior in dynamic environments and to obtain results describing the nature of the pedestrians’ perception of their surrounding space. The results of a survey on urban streets in Berlin using a mobile eye tracking system are shown in this paper. Based on the results of the study, a list of objects that catch people’s attention and a numerical description of the gaze distribution are presented.