USING A GRAPH MODEL TO DESCRIBE THE DISTRIBUTION OF INFORMATION IN A SOCIAL NETWORK

Abstract

The process of information dissemination among social network agents for the purpose of verification, evaluation and accuracy of the developed model is considered. The constructed model of the social network makes it possible to conduct a study of the dissemination of information taking into account the psychophysiological characteristics of the agent. The coefficients of receiving and transmitting information used in the model depend on the type of personality and are determined based on the analysis of various objects of activity of each type of personality. The source of information is one of the participants of the experiment, which is transmitted to the "inner circle" of agents. The software module of the social network model is implemented. The module allows you to conduct research on the dissemination of information, taking into account the psychophysiological characteristics of the agent. The software module has an intuitive interface, allows you to set the initial conditions of the experiment and display the results in a user-friendly form. To check the adequacy of the model, a series of field experiments were conducted. The participants who took part in the experiment, before it began, underwent a questionnaire procedure in order to establish their typological spectrum of personality using the technique of multivariate personality typing. The results of infecting network participants with information at each step of the experiment are shown.