Using a Fuzzy-set Configuration Approach and Structural Equation Modelling to Explore the Effect of Destination Residents’ Motives on Tourism Value Co-creation

Abstract

This study explored the effect of residents’ motives in strengthening the thread that binds tourism value co-creation (TVCC) pursuits and sustainable tourism development practices (STDPs), in the context of nature-based destinations. Drawing on the multi-motives toward environmental protection model and the stakeholder engagement approaches, we developed a combined framework examining the interactions between six residents’ motives (namely, altruistic, normative, hedonic, biospheric, and egoistic) plus a ‘constraints to motives’ construct and their influence on residents’ motivational tendencies to participate in TVCC and STDPs. A mixed-method approach—encompassing structural equation modelling and fuzzy-set analysis—was employed to establish the genuineness of the collected data. Using data collected from 587 residents—living in Egypt’s Hurghada and Sharm El Sheikh—we show that all of the intrinsic motives of the residents have a positive influence on their tendency to participate in TVCC, except for gain motives. The findings also show a positive influence on STDPs from well-informed resident-centered motivational interactions. Besides, three distinct configurations of motives are likely to result in TVCC. These results provide in-depth knowledge of how scholars and destination business executives may consolidate collaborative residents' engagement frameworks to improve TVCC in the future.