Abstract

Interface signs are the communication cues of web interfaces, through which users interact. Examples of interface signs are small images, navigational links, buttons and thumbnails. Although intuitive interface signs are crucial elements of a good user interface (UI), prior research ignored these in UI design and usability evaluation process. This chapter outlines how a design science research (DSR) approach is used to develop a Human-Computer Interaction (HCI) artifact (semiotic framework) for design and evaluation of user-intuitive web interface signs. This chapter describes how the principles and guidelines of DSR approach are adopted, while performing the activities of the DSR process model to construct the artifact.

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