Abstract
This chapter begins by examining the rise of media pluralism as one of the main principles of European media policy. It shows the political rationalities associated with its various definitions by analyzing two case studies. The first case seeks to introduce a European approach on media concentration and pluralism; while the second deals with the arguments involved in recent debates on the role of public service media in the new digital landscape. The chapter generally identifies the key arguments communicated in media policy debates; analyzes which expressions of media pluralism have become hegemonic in European media policy; and examines how media pluralism has been used, defined, and functionalized in these contexts.
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