Abstract
Social media has become a recognized media platform that connects one-third of the world’s population. Facebook is the most popular social media in the world. Facebook offers an easy way for businesses to convey content and messages to their target audience by having an online presence through a commercial page. The article focused on finding out the gratification level of the Facebook business pages customers in Bangladesh. Besides, it also focused on changing the marketing system from the traditional market to commercial Facebook pages in the country. This article also tries to find out the differences between Facebook business pages and traditional marketing & try to predict the future of Facebook business pages based on analyzing the study result. The article is based on U&G theory in the 21st century by Thomas E. Ruggiero. It also uses the market segmentation approach by Philip Kotler. The study conducted in both quantitative and qualitative methods. To collect information, the study uses survey, focus group discussion, and in-depth interview methods. The result of the study shows that customers are the controller of the process of Facebook business pages.
Highlights
Facebook is the most popular social media in the world
Facebook offers an easy way for businesses to convey content and messages to their target audience by having an
The emergence of social media is to interact with friends and family, communicate with different communities, content-sharing, even though a way online presence through a commercial page
Summary
Facebook is the most popular social media in the world. Facebook offers an easy way for businesses to convey content and messages to their target audience by having an. Awareness of Besides, this study helps to investigate the primary consumer’s motives is crucial because it presents a reason for using Facebook business pages as well as deeper understanding of what influences users to create the gratification level of the consumers. It focuses content about a brand or store (Paquette, 2013: 13). The study helps to find out the satisfaction as well as the effectiveness of the social media commercial pages to consumers It investigates the reasons for using Facebook business pages.
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