Users That Do Personalizing Activity Toward Their Belonging

Abstract

This research is based on the belief that “the Asian people prefer more colorful interfaces with images rather than plain interfaces” (Tzvetanova, 2007) [2]. The previous research conducted by Tzvetanova was about interface, the question is what if it’s a three dimensional form of daily use product? Will the same preferences and tendencies happen when it comes about daily use product such as laptop? There are evidences that people add stickers on their laptop, which brings up question like “what kind of users and what drives them do such activity toward their laptop?” To add/put stickers on the laptop makes it looks more literally colorful, and it also makes the laptop feels more personal. Using simple Psychographic method compared with Emotional design [1] approach, the authors made description about users who did put stickers on their laptop and dug out about what drives them did such activity. In turn this research will provides information and recommendation for the industries to be considered that there are some others crucial aspects regarding user preferences and user behavioral tendencies, rather than just technical aspect as they develop their products and massproduce it, in order to be accepted by end users.