Abstract
Modeling of the functional activity remains an important tool in the sustainable rural development. The presented method provides for the preparation of rural development plans on the ground of the identified residents’ preferences regarding the issue of locating crucial functional elements within the spacial structure of the rural area. The article presents the results of a research into the significance of users preferences in architecture and land use planning of rural areas. The article presents the concept of rural architectural identity, discusses key features of architectural forms which form the rural land use. It presents the results of a identity awareness measurement and a model of the identity which was prepared on this basis. It includes the result of a field query related to the assessment of the strength of an architectural identity presented by existing development in selected rural areas in Wielkopolska Region (Poland).
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