User Satisfaction Analysis of Paylater Services Using K-Means Algorithm in Campus

Abstract

In the 4.0-based digital era, the use of e-commerce is increasing. The convenience provided to e-commerce users is increasingly being considered by companies engaged in e-commerce. Paylater is a fairly new payment method among Indonesian e-commerce, so research is needed to improve the service and satisfaction of e-commerce users, especially those using the paylater payment method. The purpose of this study is to analyze user satisfaction with paylater services using the k-means algorithm on campuses in region 3 Cirebon. This research is also to find out the benefits of paylater used by students. This research is a type of quantitative research using the k-means algorithm to determine the classification of paylater user satisfaction in several e-commerce applications at several universities in region 3 Cirebon which is then clustered. The results of the study show that Cirebon students in the Campus 3 area are satisfied with services from companies or online shops that have paylater payment facilities