User's Motivation in Sharing Information on Social Media

Abstract

This article mainly focuses on the sharing behavior of users on social media. To understand better their sharing motivation by looking through some previous research papers. With the popularization of the Internet, various social media software has gradually become an essential communication channel for human society. People use social media software to share content, express support and communicate with each other. The underlying motive of this behavior of sharing is well worth studying and discussing. This article explains some of the psychological changes in users' motivation to share, which make people share content more dominated by external factors and less driven by self-driven factors. Here mainly focuses on China's social media market and explores the impact and potential problems brought about by changes in users' sharing motivation from three perspectives. The changes in the content shared in WeChat moments are analyzed, as well as the phenomenon of commercial content in social media and the gradual integration of social media into the social culture to have a further understanding of the influence brought by the change of users' sharing motivation from spontaneous to external causes. At the same time, an in-depth understanding of the deep logic of users' sharing behavior can better allow more users to share and achieve a better dissemination effect.