User queries in image searching

Abstract

When we search information on the Web, we usually enter a query that best represents our information need, and then modify it as the search results are shown. Many thus have studied search queries to understand how users express and find their information need on the Web. For example, studies have shown that query length affects search performance (Belkin et al, 2003). Then, researchers have begun to examine image search queries on the Web. They analyzed search logs from general or commercial search engines or studied specific image database systems based on log analysis (Goodrum & Sprink, 2001; Jorgensen & Jorgensen, 2005; Goodrum, Bejune, & Siochi, 2003; Pu, 2005; Cunningham, Bainbridge, & Masoodian, 2004). While these studies provide basic understanding of image query formulation, further characteristics of user's queries in the interactive searching process have not been explored. This study thus builds on previous studies on image search queries by examining the patterns of query formulation and modification in visual information search. Specifically, first, it investigates the effects of tasks and other contextual factors on query length and query changes; and second, it compares the query length and changes with the user's satisfaction of search results. Participants Twenty-nine college students were recruited for data collection during the spring and summer semesters of 2008, mostly from the Department of Media Studies at the Catholic University of America (CUA). They included 22 from Media Studies and 7 from other fields taking courses in the department; 22 were females and 7 males; and an average age of 21 years. Background information collected were years of computer experience, hours per day using the Web, self-rated online searching expertise, and self-rated digital image searching experience. The seven-point Likert scale was used for self-rating variables. Each participant took part in three different search sessions with his or her own search topic at CUA with the researcher's laptop that had an Internet connection. The university's homepage was set as the default home for the Web browser. Each participant filled out a pre-search questionnaire to collect a search task, topic, self-rated topic familiarity using 7-Likert scale. The participants chose their own preferred browser between Internet Explorer and Firefox. The search session was recorded by Camtasia v5.0 as screen capture. After the session, a post-search questionnaire was given to the participants to assess the level of satisfaction and confidence of their searching using 7-Likert scale. There was no time limit to complete a search session. The participants were free to end a search session at any time. Search Tasks The participants brought their own task and topics to find images. There were three types of search tasks identified: academic task, work-related task, and personal interest (Table 1). Search queries were acquired from screen capture log files. A total of 979 queries were obtained as the entire string of terms submitted by the participants. Table 2 shows a distribution of search queries on a general search engine, a search engine's image search, and other specific sites. Findings showed that Google Images Search was the most frequent source for forming a search query. An average word per query was 3.07 during the first session, 2.95 during the second session, and 2.89 for the last session. This finding of short queries is similar to that of previous studies on Web image queries (Goodrum & Spink, 2001; Jorgensen & Jorgensen, 2005). Analysis of data is in progress. A poster will summarize detail findings and provide answers to the following questions: What are the patterns of query modification? Are there any differences of query length and number of query change based on the task and topic familiarities? Is there any relationship between query length and number of query change and users' satisfaction and confidence with search results? Do different stages of a user's particular task affect query length and number of query change? The author would like to thank OCLC/ALISE for their generous funding for this project.