User Preference Significance Impact Measurement Based on Eye-Movement Data --Case Study of Decorative Pattern of Wardrobe Door

Abstract

This paper aims at exploring the participants' eye movement characteristics and aesthetic preferences of various decorative pattern of the wardrobe door. It takes 12 kinds of different decorative patterns of the wardrobe door as the research objects, and uses the eye movement recording technique combined with subjective evaluation method as the comprehensive research means for the study. The results show that: (1) According to the analysis of variance (ANOVA), different decorative patterns influence participants' eye movement indexes (fixation duration and number of fixation) and subjective evaluation significantly. (2) Through regression analysis, subjects' eye movement fixation duration and subjective evaluation value could be fitted into linear regression equation y=329.56x-226.47. Further significance test of regression equation shows that F (1, 22) = 137.544, P < 0.001, which indicates that the effect of regression equation overall regression is very obvious. (3) Subjective evaluation value and the number of fixation could be fitted into the equation y=1.1336x-0.5463, and its significance test of the regression equation results is F (1, 22) = 168.91, P < 0.001, so the higher eye movement numerical value, the higher the level of subjective evaluation, and the stronger the degree of preference. (4) The patterns with simple lines, clear graphics and more creative shapes get stronger aesthetic preference. In addition, the decorative elements of a wide stripe in the middle of the door like a belt get strong aesthetic preference.