Abstract

With the explosive growth of product reviews, review rating prediction has become an important research topic which has a wide range of applications. The existing review rating prediction methods use a unified model to perform rating prediction on reviews published by different users, ignoring the differences of users within these reviews. Constructing a separate personalized model for each user to capture the user’s personalized sentiment expression is an effective attempt to improve the performance of the review rating prediction. The user-personalized sentiment information can be obtained not only by the review text but also by the user-item rating matrix. Therefore, we propose a user-personalized review rating prediction method by integrating the review text and user-item rating matrix information. In our approach, each user has a personalized review rating prediction model, which is decomposed into two components, one part is based on review text and the other is based on user-item rating matrix. Through extensive experiments on Yelp and Douban datasets, we validate that our methods can significantly outperform the state-of-the-art methods.

Highlights

  • Web 2.0 and e-commerce have triggered an explosion of online reviews

  • Considering the information complementarity, we propose a user-personalized review rating prediction (UPRRP) model based on the user-item rating matrix by integrating K-nearest neighbor (KNN) and matrix factorization (MF) algorithms

  • By combining the review text content information and user-item rating matrix information, we propose a UPRRP method based on the review text content and the user-item rating matrix

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Summary

Introduction

Web 2.0 and e-commerce have triggered an explosion of online reviews. These reviews usually contain a large amount of sentiment and opinion information that is essential to many decision-making processes, such as personalized consumption decisions, product quality tracking, and public opinion mining. Sentiment polarity classification of online reviews has been widely studied in NLP, but it gradually fails to meet the requirement for mining fine-grained sentiment [3,4,5,6,7]. A consumer doesn’t know how to choose the optimum product from all kinds of products when they all belong to the positive sentiment polarity. Some studies have shown that consumers are willing to pay

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