User Interface Website as a Digital Personal Branding

Abstract

The greater the support given by the audience, it will increase the image and popularity so as to form the audience's "belief" in the characters they follow. Political marketing, building the image of political figures is important. As one of the political actors currently Ganjar Pranowo is considered capable of playing social media to convey messages and information about the progress of development in Central Java. Efforts to build communication with the audience are also developed through the Website www.ganjarpranowo.com. The user interface is a means of interaction between humans and the system. A good user interface does not require many design elements, a consistent design makes users feel comfortable, considers the layout between items so that the placement of items can attract attention and help readability, colors that are not too contrasting to give more attention, the importance of typography to create a hierarchy and clarity. This study wants to examine how the Website User Interface becomes a part in creating a virtual space so that it becomes the main attraction of Ganjar Pranowo's character to strengthen Personal Branding. The research is descriptive qualitative by using User Interface analysis (Evina Johan, 2022) and Personal Branding Analysis (Montoya and Vandehey). The results of the study show that User Interface Design is an important thing in building personal branding. A lightweight, simple, interactive user interface, easily accessible information arrangement makes it easier for the audience to recognize Ganjar Pranowo's figure as a Political Figure, Governor and Human.