Abstract
ABSTRACT Bicycle-sharing services have received worldwide attention as a sustainable form of transportation. This study explores a priori acceptance of public bicycle-sharing system (PBSS) in India, which is still in the early phases of adopting PBSS. The effects of psychological factors, such as perceived usefulness (PU), perceived ease of use (PEoU), perceived fun (PF), health value (HV), and environment values (EV), on intention to use PBSS are studied, utilizing an extended technology acceptance model. 747 samples were collected from online questionnaires in Dehradun, India. Results of Structural Equation Modelling revealed that intention to use PBSS is strongly predicted by PU and PF together, while PF mediates the influence of PEoU. Furthermore, EV and HV generate positive behavior intention to use PBSS through PU, PF, and PEoU. The study suggests promoting PBSS as a green and active transportation mode offering high PU and enjoyment, with theoretical and practical implications discussed.
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