Abstract
Background: Audi tries to break their traditional image in south China, especially among young consumers and they think the car interior lighting is an important factor. So they try to work with some colleges students and professors in south China. Research content and aim: We try to dig the concerns (problems) and expectations of the car interior lighting of people in south China in the next 3–5 years and design some automotive interior lighting concepts based on the research. Research methods: Quantitative research and qualitative research methods, including user observation, interview, questionnaires as well as data collection and processing. We also use the division of scenarios, target groups and user journey. Research conclusions: We dig out some concerns (problems) and expectations of the car interior lighting and design some automotive interior lighting concepts based on the research.
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