User Experience Design for Virtual Exhibition Platform Using Lean Startup Method

Abstract

The MICE (Meeting, Incentive, Convention, and Exhibition) industry plays an essential role in increasing Gross Domestic Product (GDP) revenue in Indonesia. The Covid-19 pandemic has resulted in the shift of MICE events from offline to online. As a result, the demand for virtual exhibition products is very high. On the other hand, Virtual exhibition has a reasonably broad user segment, causing the User Experience (UX) of virtual exhibition products to be very complex. This complexity requires several iterations to get accurate results. This study proposes a UX design for virtual exhibition products with a Lean Startup approach and User Research. The case studies used are several online events that have been held through the SimHive platform developed by a team from PT. Maulidan Creative Technology. Since the first iteration of SimHive, every data collected is processed to produce a suitable UX for the Indonesian market. We tested the web from the visitor feature on the desktop in three iterations. Each iteration got NPS values of 14.74%, 43.74% and 15.44%, with confidence values of 88.95%, 85.94% and 64.73%. Meanwhile, web testing for the visitor feature on mobile is carried out in two iterations. The NPS value of each iteration is NPS 54.23% and 100%, with a confidence value of 85.08% and 29.33%. The NPS and confidence values that are always positive in each iteration indicate that the UX model applied to SimHive can be accepted by various user segments in Indonesia.