User Considerations in Electronic Commerce Transactions

Jonathan Lazar,A F Norcio

doi:10.4018/978-1-878289-91-9.ch012

User Considerations in Electronic Commerce Transactions

Jonathan Lazar, A F Norcio

https://doi.org/10.4018/978-1-878289-91-9.ch012

Copy DOI

Publication Date: Jan 1, 2001

Citations: 1

Affiliation: Towson University, University of Maryland, Baltimore County

#Electronic Commerce Transaction #Electronic Transaction + Show 2 more

Abstract
Full-Text PDF
Similar Papers

Abstract

This chapter will provide a discussion of user considerations in electronic commerce transactions. A consumer in an electronic commerce transaction is essentially a user. There are a number of user considerations that must be addressed for an electronic commerce transaction task to be successful. This chapter will address the functionality and usability needs of a user in an electronic commerce transaction. Results of a study of over 150 users and the factors that influence their decision to purchase textbooks will be presented, analyzed, and discussed.

Full Text