User Behaviour Analysis Based on Time Spent on Web Pages

Abstract

Nowadays Internet and network related service and content providers try to collect valuable service usage data and process it using different methods to know their user’s behaviours. Heretofore quality of online contents is measured with number of page impressions (a request to load a single page of an Internet site) or number of hits (refers to a request for a file from a web server). But both indicators regard to the quality of incoming links rather than quality of contents. Time spent on web pages (TSP) gives a more usable description of quality of pages where TSP is useful time as long as user is on given page.