User Behavior in Social Networks Toward Privacy and Trust: Literature Review

Razan Saleh Almogbel,Ali Abddulaziz Alkhalifah

doi:10.3991/ijim.v16i01.27763

Razan Saleh Almogbel, Ali Abddulaziz Alkhalifah

Open Access

https://doi.org/10.3991/ijim.v16i01.27763

Copy DOI

Abstract

Social networks (SNs) have become a significant part of daily life. It has become one of the most effective ways in which people communicate with each other. Huge amounts of data are generated and shared through SNS worldwide, where users share their personal and sensitive information. Therefore, disclosure of private information or identity and the loss of trust among users are among the most prominent and widespread privacy concerns. The main target of this study is to investigate the relationship between privacy, trust, and their effects on user behavior on Social networks. It provides a detailed and overall overview of the concepts and methods related to protecting the privacy and enhancing trust in Behavioral SNs users. In addition, it illustrates many of the key aspects of the research in the context of identity privacy and trust in users’ behavior on SNs and shows the most important restrictions and gaps that have been found and guidance on future research directions.

Highlights

SNs like Facebook, Twitter, and LinkedIn have grown in importance in our online life in recent years and continue to do so at an alarming rate
The direction of making SNs allowed for multifunctional features like social learning, social health, social fitness, and social payment applications, has aggravated the users’ privacy concerns
SNs users communicate with each other and share private and personal details which others can misuse the sensitive information of users, giving rise to identity privacy concerns of individuals in SNs

Summary

Introduction

SNs like Facebook, Twitter, and LinkedIn have grown in importance in our online life in recent years and continue to do so at an alarming rate. Based on [1], in 2020, the total number of users of various SNs worldwide has over 3.6 billion, which means the global use of social media rate raised at 49 percent, where Facebook is considered to become the most popular SN worldwide, it presently has a monthly active user base of almost 2.5 billion. Users need to be capable of preserving their privacy without leaving unwanted traces of their online activities. Identity privacy depends largely on the intention of user to disclose personal and sensitive information and interact with other users and affect trust

Methods

Discussion

Conclusion