USER ACCEPTANCE OF DATA INFORMED DECISION MAKING PORTALS: APPLICATION OF THE UTAUT MODEL AND LEADERSHIP STYLES

Jefri Marzal,Pradita Eko Prasetyo Utomo,Rizqa Raaiqa Bintana

doi:10.22437/jbsmr.v5i1.17052

Jefri Marzal, Pradita Eko Prasetyo Utomo + Show 1 more

Open Access

https://doi.org/10.22437/jbsmr.v5i1.17052

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Abstract

In general, to make decisions in the discipline of information systems are divided into two, namely Decision Support System (DSS) and Data Informed Decision Making (DIDM). DIDM is a data-driven decision-making process taking into account previous experience, user research, and other important information. Many applications are categorized as data-informed for universities, one of which is a portal that contains data or information about various aspects of a university. There are not many known factors that influence leaders to use informed data as a tool for making decisions. This study applies the UTAUT (Unified Theory of Acceptance and Use of Technology) model by adding a leadership style variable as a moderating variable. Hypothesis testing using the bootstrapping technique in this study involved a number of samples (N) of 300, testing for the two-tailed hypothesis, using a significance level of 5%. Based on the test results revealed only facilitating conditions that affect use behavior. Meanwhile, the variables of performance expectancy, effort expectancy, and social influence have no effect on behavioral intention to use the application. In addition, it was also found that the moderator variable of leadership style did not affect the relationship between performance expectancy, effort expectancy, social influence, and facilitating conditions with the intention and actual use of leaders in data informed applications to make decisions.

Highlights

Decision making is the most important responsibility for all levels of leadership in a university
This study aims to examine the determinants of the leader's behavioral intention to use an information provider application by applying the UTAUT model as a guide
This study investigates how the UTAUT model can be applied to determine the acceptance of an informed data provider application that is used to help make decisions

Summary

Introduction

Decision making is the most important responsibility for all levels of leadership in a university. Decision making as a very important obligation of the leadership can be defined as obtaining and researching relevant information about managerial issues, for reasons of making the most appropriate choice among the available alternatives. An understanding of the decision-making process is very important for all levels of leadership, because an educational organization as a whole is a decision-making structure. The intensity of decision-making may differ in several ways, there is always a desire to build the right decision in certain circumstances. It seems very important that every university administrator makes provisions for decision making. Good decisions from all levels of leadership will be able to spur positive organizational performance (Alhawamdeh & Alsmairat, 2019)

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