Abstract

We developed a model for intranet quality and acceptance; it was applied to data collected by the sales and marketing division of an international manufacturing company obtained via a Web survey (n=131) and tested using partial least squares path modeling. A strong explanation of behavioral intentions was revealed. The results showed that intranet quality (composed of usability, design, and information quality) was a significant factor in determining behavioral intention to use, although it was less important than perceived usefulness and social influence. Comments collected from respondents were analyzed via content analysis and further used to illustrate the findings.

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