Usefulness of Mass Media and New Media Exposures to Rice Farmers in Solving Farm-Related Problems

Abstract

The study was conducted in order to determine the usefulness of new media to rice farmers’ solving farm-related problems. The respondents are purposively chosen. The rice farmers are from the four barangays in the Municipality of Munoz served as the respondents of the study. Twenty-five (25) rice farmers’ from barangay Bical, twenty- five (25) rice farmers’ from barangay Labney, twenty-five (25) rice farmers’ from barangay Magtanggol, and twenty-five (25) rice farmers from barangay Matingkis. The descriptive type was used in this study. The researcher used an interview schedule in data gathering with 100 respondents. Findings portray that most of the respondents from the age bracket of 41-56 years and most of them are married, and male. The dominated by respondents are high school graduates. The largest farm size is 7.1-8.0 hectares and 59% of them own the land they cultivate. The finding shows that the majority of the respondents own a television and radio in accessing the information. The respondents from the chosen barangays claimed that there is a positive and strong relationship between the usefulness of new media and media exposure.