Abstract
This report provides a practical and easy-to-use toolkit of best practices, emerging platforms, and promising approaches for customer web-based and electronic feedback to help improve public transit services. The report is separated into two parts: Part I identifies best practices among transit agencies and other industries using in-house or third-party web-based and mobile platforms to engage customers and provides guidance on managing web-based feedback; and Part II includes a Tool Selection Guide that helps transit agencies select the most appropriate web-based feedback tool based on their needs. The results of this research may be used by a variety of transportation professionals, including policymakers, operations and maintenance managers, customer service managers, marketers, and safety and security personnel to assist with implementing structured feedback systems and utilizing the feedback both internally and externally with customers.
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