Use of Twitter as a Tool for Political Parties’ Election Campaigns

Abstract

Twitter is an excellent social medium for following election events and participating in public debate. Twitter allows individuals to express themselves on crucial national problems in various ways. All political parties used Twitter to interact with voters during the general election campaign in 2019. In such a case, it is critical to understand the impact of the election campaign on Twitter on shaping young people's votes. Qualitative content analysis has been conducted to evaluate the quality of national political parties' tweets during the 2019 general election. For this, tweets from the official Twitter handles of the BJP and the INC during the 2019 general elections were selected using a checklist. A serious attempt was made to understand all units of analysis in the tweets. The present study contributes to understanding the quality of the NPPs' messages. This study also evaluated Twitter's influence on the upcoming Lok Sabha elections.