Use of SWOT and PEST analysis to achieve strategic guidelines for the development of the institution of higher

Abstract

The purpose of the article is to use SWOT and PEST analyzes to achieve strategic guidelines for the development of the Higher Educational Institution of Ukoopspilka “Poltava University of Economics and Trade”. Methodology of research. The achievements of the article are made with the help of the following general and special research methods: analysis, synthesis and logical generalization; grouping method; expert method. Findings. The SWOT-analysis is a universal method for studying the internal environment of HEE it also gives the information to the administration which is needed to be selected as a strategy. Let’s consider also PEST analysis. This is a consistent, step-by-step analysis of factors. It is a useful tool for the market understanding, the positions of HEE, its potential and directed activity. PEST analysis is a tool designed to identify aspects of the environment that can affect the strategy of HEE. SWOT-analysis is done and PEST-analysis for a particular HEE and strategic conclusions are made.The analysis of the eco-environment of the Higher Educational Institution of Ukoopspilka “Poltava University of Economics and Trade” allowed to build a SWOT-matrix of strengths and weaknesses, opportunities and threats to the development of the university. The identified opportunities and threats to the development of the Higher Educational Institution of Ukoopspilka “Poltava University of Economics and Trade” will be the basis for calculations of PEST-analysis, which takes into account changes in university development in the long run by taking into account groups of macro-environmental factors: political, economic, sociodemographic and technological. Practical value. Recommendations for leveling the negative and strengthening the positive impact of factors on the development of the Higher Educational Institution of Ukoopspilka “Poltava University of Economics and Trade” in a strategic perspective. Keywords: SWOT-analysis, PEST-analysis, development, institution of higher education, strategic planning, strategic guidelines. REFERENCES 1. Informatsiia saitu Vyshchoho navchalnoho zakladu Ukoopspilky «Poltavskyi universytet ekonomiky i torhivli» [Information on the site of the Higher Educational Institution of Ukoopspilka “Poltava University of Economics and Trade”. Retrieved from http://puet.edu.ua/ (accessed 29 May 2020) [in Ukrainian]. 2. Pedchenko, N. S. (2017). Metodolohichni pidkhody do vyznachennya stratehiyi rozvytku kooperatyvnykh zakladiv vyshchoyi osvity [Methodological approaches to determining the strategy of development of cooperative institutions of higher education]. Naukovyy visnyk Poltavsʹkoho universytetu ekonomiky i torhivli. Seriya «Ekonomichni nauky» – Scientific Bulletin of Poltava University of Economics and Trade. Economic Sciences Series, 5 (84), 292 – 300 [in Ukrainian]. 3. Rashkevych, YU. M. (2014). Bolonsʹkyy protses ta nova paradyhma vyshchoyi osvity [The Bologna Process and a New Paradigm of Higher Education]. Lviv: Lviv Polytechnic Publishing House [in Ukrainian]. 4. Romin, A. V. (2014). Derzhavni mekhanizmy v systemi stratehichnoho upravlinnya vyshchymy navchal’nymy zakladamy [State mechanisms in the system of strategic management of higher educational institutions]. Derzhavne budivnytstvo - State building, 1. Retrieved from http://nbuv.gov.ua/UJRN/DeBu_2014_1_13. (accessed 29 May 2020) [in Ukrainian]. 5. Stratehiia rozvytku Vyshchoho navchalnoho zakladu Ukoopspilky “Poltavskyi universytet ekonomiky i torhivli na 2017–2022 roky” [Strategy of development of the Higher educational institution of Ukoopspilka “Poltava University of Economics and Trade for 2017– 2022”]. Retrieved from http://puet.edu.ua. (accessed 29 May 2020) [in Ukrainian]. Published: 2020-12-17